|
|
|
We
sent a test email
advertisement to 10,000 OPT-IN potential customers. The first day
response was 1,847 web site hits. 10,000 email advertisements cost $100
and the hits they generate cost only a nickel each. That's cost
effective advertising.
A breakdown of major advertising types is: Average Costs for
Advertising*: Newspapers – $1,300 per week for 2” x 2” ad Television – $200,000 for one 30-second commercial (during prime-time) Direct Mail - $1,500 for 1,000 4x6 postcards (includes postage) Radio - $90 to $120 per week on a rotator (prices higher if time slots for ad are selective) Magazines - $1,200 to $5,000 per month or per issue (depends on ad size and demographics) Outdoor (billboard) - $3,000 to do artwork and install media on billboard; rates depend on impress level, ranges from $5,000 to $500,000 (the higher the qualify of the artwork and the larger the demographic group, the higher the price); minimum contract is 16 weeks Online - $0.60 pay-per-click or $1,200 - $1,800 a month for aggressive campaigns (does not include search engine optimization) or $200 to $1,200 per year per banner ad on websites *Note: Prices
reflected are negotiated prices for a 12-week campaign How
to Get Information on Cost / How to Order Contact us for a
full quote. |
|
